Elevate your growth with expert fractional CMO services
Strategic marketing leadership tailored for your business, without the full-time commitment.
A Fractional CMO is a seasoned marketing executive who provides strategic leadership on a part-time or contract basis. Unlike a full-time hire, you gain access to decades of marketing expertise exactly when you need it—without the overhead of a senior executive salary.
What is a Fractional Chief Marketing Officer (CMO)?
Why partner with a Fractional CMO?
Cost effective senior expertise
Gain high-level marketing direction and strategic input, without the expense of hiring a C-suite professional.
Scale up or down based on your business needs. Hire for strategic guidance and project-based work, or request a full marketing team.
Flexible engagement model
Leverage proven frameworks and best practices from decades of experience — and move quickly from planning to execution.
Accelerated marketing strategy
Enhanced brand positioning
Speak to the right target audience, clarify your value proposition, and differentiate your business in a crowded market.
Utilise data-driven insights and KPI tracking to maximise your marketing spend on every result.
Measurable ROI & performance
Work with marketing professionals who specialise in various industries such as Food, Real Estate, Retail, Education, Finance, Travel and more.
Industry expertise
Our Fractional CMO services include
Marketing strategy development
Create custom data and research-backed marketing plans covering audience segmentation, messaging, and go-to-market tactics, allowing you to accelerate revenue growth and achieve your KPIs.
Brand positioning and messaging
Define or refine your brand’s story, value proposition, visual identity to differentiate amidst a competitive market.
Lead generation and conversion optimisation
Implement proven tactics for all stages of the marketing funnel, paid acquisition strategies, and landing-page optimisation to drive high-quality leads and maximise conversion rates.
Marketing technology and automation
Assess, select, and integrate the right MarTech stack—CRMs, marketing automation, analytics—so your team can work smarter and measure success.
Team leadership and talent development
Your fractional CMO provides guidance, training and mentorship to your in-house marketing team, ensuring alignment with business objectives.
Performance tracking and reporting
Establish shared KPIs, dashboards, and regular reporting cadence to keep stakeholders informed of ROI and campaign performance.
How Engaging A Fractional CMO Works
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We begin with a thorough audit of your current marketing efforts, analysing the competitive landscape and assessing how well your strategy aligns with your business objectives.
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From our analysis, we develop a forward-looking marketing strategy for the next 6 months. This involves setting objectives, KPIs, timelines and budget recommendations.
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We collaborate with your in-house team or external vendors to execute campaigns, refine messaging, and optimise owned and paid marketing channels.
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After every initiative, we continuously monitor performance, conduct A/B tests, and adjust tactics to ensure sustainable growth.
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We also deliver monthly or quarterly reports, host strategy calls, and recalibrate plans based on data analytics and ROI metrics.
Successful case studies and testimonials
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“From working with the 3 partners via Otterhalf, the cost savings we get is close to S$40,000, not including the marketing exposure value that the partners will be directing to this partnership.”
Aloysius Sng
Founder, REFASH -
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“We engaged OtterHalf's fractional marketing team because of its flexibility to respond to our immediate business needs. From the onset, we established clear business objectives, which they have met. The collaboration was marked by a constructive exchange of ideas and was a positive learning experience for all parties. I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”
Vanessa Ng
Head of Marketing, Lendela -
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“Their efforts have been pivotal to the event’s success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you’ve proven to be an invaluable partner.”
Bernard Teo
Business Director of MMLABs -
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“OtterHalf’s strategic approach helped us build meaningful conversations with key partners like GoodHood and Atome. From developing a structured engagement framework to managing partner relations, their work was valuable in expanding our partnership ecosystem.”
Gabriel Wee
Senior Partnerships Manager of Circles.Life -
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“Over the six-month engagement, your team brought structure and momentum to the brand’s marketing efforts. From developing campaign strategies to running social media and influencer initiatives, we appreciated the thoughtfulness in your work. A few areas that stood out during our time together: Steady increase in brand visibility through paid media, clear improvements in day-to-day engagement on social platforms, and the willingness to adapt plans based on feedback and changing needs”
Jasper Chen
Chief Technology Officer
Trusted by leading brands and fast-growing companies
Food
Real Estate
Retail
Education
Finance
Travel
Others
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A fractional CMO works alongside your in-house team as a strategic leader who provides direction, mentorship, and additional support when needed. They consolidate your marketing initiatives to ensure alignment with business goals.
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A typical engagement runs for 6 months, depending on your company’s needs. At OtterHalf, we offer flexible terms to support short-term campaigns, interim leadership, or longer-term projects.
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We begin every engagement with a discussion to set clear objectives and KPIs with our client. The goal could be revenue growth, lead generation, customer acquisition cost reduction, or even brand awareness.
Performance is tracked through regular reporting and data analysis to ensure measurable ROI. We do weekly check-ins with the client to ensure they’re updated on our progress.
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We have a deep expertise across various financial, tech, and lifestyle industries like Food, Real Estate, Retail, Education, Finance, Travel, and more.
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Our pricing is flexible based on the scope and duration of projects. We follow a credit-based system, allowing you to increase expenses depending on your business’ needs. Once we understand your goals, we’ll provide a custom quote tailored to your needs.
Frequently Asked Questions
Ready to maximise your marketing results?
Book a quick call with OtterHalf for more on how fractional marketing can help drive growth for your business, tailored to your goals and budget.